Our media and political environment is hyper-fragmented, resulting in harmful rumors, incomplete information, misconceptions and misinformation that spread quickly and indiscriminately.
Sources of trustworthy public health information are struggling to break through in this environment, especially in the midst of the COVID-19 pandemic and often at the cost of many thousands of human lives.
Our mission is to build a 21st-century public health communications system that has the intelligence to navigate our fragmented media landscape, the humanity to acknowledge diverse experiences, and the power to inspire collective, effective action.
Assessing diverse groups’ exposure to public health guidance as well as misinformation related to the COVID-19 pandemic.
Listening and surveying to better understand community needs for targeting interventions.
Identifying and collaborating with a network of community influencers to communicate guidance in trusted ways.
An “infodemic” and misinformation are muddling effective messaging about COVID-19.
Many public health messengers do not have effective communication tools for this fragmented media and political environment which presents new opportunities for innovative partnerships to engage the public in new ways to improve health outcomes.
ATLANTA COVID-19 INITIATIVE
The Task Force for Global Health
An emerging, urgent effort to develop and deliver public health messaging in Atlanta communities that is relevant, trusted and therefore effective at motivating healthy behavior. LSM and New America are working with The Task Force to:
#BeatTheVirus
An effective, dynamically distributed, and responsive social media campaign designed to help flatten the curve of the COVID-19 pandemic. Cultural influencers share with diverse communities easily understood, science-grounded messaging on proven public health practices.
Under the direction of Professor Deb Roy, the Laboratory for Social Machines at the MIT Media Lab is leading the initiative and developing cutting-edge analytics and tools to address public health messaging needs surfaced by the pandemic.
Dr. Susan Blumenthal, HealthPULSE’s Public Health Director, is the former US Assistant Surgeon General and Director of the Health Innovations Lab at New America. She brings critical public health expertise to the initiative as well as a cross-institutional network of public health experts. She also advises on the design of the overall system.
McKinsey & Company is a strategic collaborator providing support for building up the initiative’s infrastructure as well as developing workflows and processes to ensure the long-term success of HealthPULSE.
HealthPULSE also relies on a network of external organizations — including Twitter, Cortico, and HarrisX — that collect and provide data and support the distribution of this important work.
MIT Media Lab
New America | MIT Visiting Professor
MIT Media Lab
MIT Media Lab | MIT Dept. of Urban Studies and Planning
FRONTLINE
University of Wisconsin–Madison
MIT Media Lab
Cortico | Local Voices Network
MIT Media Lab
MIT Media Lab
MIT Media Lab
MIT Media Lab
MIT Media Lab
MIT Media Lab
MIT Media Lab
MIT Media Lab
MIT Media Lab
New America
Harvard University
MIT Media Lab
MIT Media Lab
MIT Media Lab
MIT Media Lab
MIT Media Lab
If you are interested in collaborating, or have any questions about HealthPULSE, please complete this form and a team member will be contact you as soon as possible.
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